Learn the Best Strategies for Successful Marketing With YouTube

When we talk about video sharing site, the first thing that comes to mind is YouTube. With its large number of users and site traffic, there is no better place to publish and market videos. This guide discusses the best strategies for successful marketing with YouTube which you will definitely find useful.

Alexa reveals that YouTube is the second most trafficked site in the world. According to Quantcast, the site has around 60 million new views per month. Its community base is mostly made up of gen y viewers. Only recently, Emarketer surveys made a research about the relationship of video viewership to age and they found out that gen y generation spend around 5-6 hours every day viewing the site. The household incomes of these viewers range from 0-100k+.

YouTube is capable of supporting 18 different languages and its presence in the Asian market is substantial. If you want to be able to reach the audience in America, marketing with YouTube is a very effective and inexpensive way to do this. In U.S., YouTube ranks 4th in the list of most trafficked site.

Hitting YouTube's Home Page

If you are marketing with YouTube, you should aim for having your video posted on the site's home page. In this way, your video has more chances of being seen. It's not really necessary to be in the home page to get a million views, but it would really help. In order to achieve this goal, you have to devote more or less 15 days of marketing efforts into YouTube. The amount of days required may vary depending on how you are trying to make it to the home page.

Fresh is Best

For successful marketing with YouTube, you need to keep your videos fresh. If your video is old, you will have a hard time getting video honors and advancement within the search algorithm. So here's a strategy for successful marketing with YouTube: remove that video and resubmit. You'll realize how this makes it so much easier for you to hit the home page.

Creating an Effective Profile

Here are some factors you should consider when marketing with YouTube:
- your profile authority;
- the number of friends in your profile;
- the number of subscribers;
- and the number of channel views

This very important primarily because when marketing with YouTube, you'll have a very good start if you can obtain more initial exposure and more views by means of a potent profile. If you do not have friends or subscribers when you submit your video, YouTube headquarters will find this suspicious. Make your profile seem natural.

Your YouTube Campaign Tools: Views, Ratings, Favorites and Comments

YouTube offers honors for every kind of action one can take on a video. For instance, there are honors given for comments, views, favorites, and rating. For successful marketing with YouTube, you have to focus on one of those mentioned. Try hard to gain a lot of votes, views, favorites, or ratings in a day. This is a successful strategy for collecting honors quickly.

The category where you submit your video is very important and so is the type of channel you create. Those who are proficient in marketing with YouTube leverage their channel area to obtain honors easily.

Pointers for marketing with YouTube:

One of the reasons why YouTube is ideal for online marketing is because the site offers advantageous tools. Find out the best strategies for successful marketing with YouTube.

1. You can use the share option to share videos via email. You may also attach them to the accounts of your friends. Therefore if you have a lot of friends, you can send your video to more people. You may also use social media sites in sharing your video as well.
2. By posting a message on bulletin boards, your friends will be able to see your video in their profile.
3. You can have an invite to subscribe feature on your YouTube account once you request a friend invite.
4. One of the best means of increasing the exposure of your video is adding friends in your profile.
5. Make your video catchy and interesting.
6. Sending emails containing the video's YouTube link to friends and family members is another strategy for successful marketing with YouTube. It would also be helpful if you add in a message persuading them to share it to other people.
7. You may also use video.stumbleupon.com where you can submit your video and send it to several email addresses conveniently.
8. Social sites, such as Facebook and myspace, allow you to share and direct traffic to your video.

This short guide includes only the best strategies for successful marketing with YouTube. Keep these things in mind and you'll discover great results!

How To Explode Small Business Sales With YouTube Advertising

Marketing a small business with YouTube advertising may result in the biggest bang for the buck of any marketing tactic you use to build your brand, to influence the voices that will influence your potential customers, and to present your product or service information to a broad audience. But there is a huge amount of hype in circulation about the value and popularity of the various social media, including YouTube.

There are some myths abroad about all of the social media and about YouTube advertising. Let's see which ones need to be debunked.

The popularity of social media has exploded in the past 18 months and can be expected to continue to grow exponentially into the foreseeable future. This is false. The popularity of social media has actually begun to decline. This does not mean it should be ignored for marketing value. To the contrary, the opportunity to reach even 1/4 of the currently active members of social sites is worth the time, cost and effort. YouTube has the potential to reach 800 million people globally.
Twitter is the most important of the social media. This, also, is false. First, according to a recent study by Marketing Profs, LLC (The State of Social Media, 2009), most businesses with Twitter accounts actually have 100 followers or less. It is primarily the media - who are the ones talking about the popularity of Twitter - who have the staggering numbers of followers.
Facebook is more important than YouTube advertising. This statement is also false. A year ago it was more important to have a presence on Facebook than on YouTube. This is no longer true. A powerful presence on YouTube will be of more benefit today.
Marketing a small business with YouTube advertising makes a great deal of sense for small businesses for several reasons.

First, unlike television advertising, you do not need to pay for a time slot or rely on only the people who are watching when your ad runs. Posting a video on YouTube is free. What is more, once posted, it is always available for people to see. Whenever someone executes a search for one of the keywords you attach to your video, it is accessible. Think of YouTube advertising as the ad that never sleeps.

Second, unlike most advertising venues, YouTube advertising is always on and can go viral at any moment. Think back for a moment to what YouTube did for Susan Boyle last year! A video that goes viral could be seen by 800 million people around the world!

Third, it does not have to cost a fortune to place an ad on YouTube. You do not need to rent a studio, hire professional actors, have a professionally written script, and use the industry's best equipment. Many of the most popular videos used in YouTube advertising were filmed using a web-cam or a personal video camera.

Fourth, your video for YouTube advertising actually should not be a typical commercial. People do not go to YouTube to view TV commercials. If they leave the room, tune them out or edit them out when watching TV, why would they be interested in them on the Internet? The more creative, entertaining, surprising, informative and/or relevant the video the greater will be its interest in YouTube advertising.

One of the most popular YouTube ads was a video of a man trying to mix very strange things in a blender (with a clearly visible brand name). After laughing at the crazy combinations attempted and the hilarious results, viewers saw the man finally mix the right ingredients to create a perfect drink. This was followed by an announcement that the video was presented by the manufacturer of the blender.

You can create videos at a very low-cost and post them to the site for no additional cost. What you will need to invest is time and creativity. Your creativity will need to be personal and relevant; the video will need to be actionable; and it will be best if your video shows how people can interact with your brand.

What can you expect to achieve? Of the people who used YouTube advertising for PR purposes, 29.1% said it worked great, while another 49.3% said it worked a little (according to the MarketingProfs Fall 2009 Survey). Of businesses that posted a video on YouTube and used the analytics from the site to profile the people who viewed the video, 28.8% said it worked great and 35.6% said it worked a little.

Producing a video that is engaging, entertaining, relevant to your product or service, and personal to prospective customers can be very effective advertising. It can help you build your brand, associate your products or services with a particular group and achieve your PR goals. With a little luck, your YouTube advertising video could go viral and you could win the small business marketing sweepstakes.

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Can You Make Money With YouTube?

YouTube has the biggest number of users to their site for videos. Today many people use YouTube to do a search instead of going to Google. By marketing your site through videos you have a great chance of getting lots of visitors to your site thus helping you rank high up in search engines. YouTube is creating a community around the world where people can express themselves and share their views.

One can easily harness the recognition of YouTube to their benefit to make money. Internet marketers are unceasingly working hard to find ways to make money from the videos they can create.

In order to be a successful marketer with YouTube, you will need to keep your videos fresh. If your video is old, you will have a difficult time getting video honors and advancement within the search algorithm. An easy way to keep your video fresh is to withdraw it from YouTube for some time and then resubmit it.

Following are some fundamental and easy ways to start flipping a profit with your videos.

Partnering With YouTube

After Google purchased YouTube, advertising has become an essential part of this site. Now Google lets you place ads in your video where you get paid by the number of clicks just like in the AdSense program. You can become a YouTube partner quite easily. In Google search for YouTube partner and you will be able to quickly join YouTube partner program. You'll need to have a G-mail or YouTube account to sign in and then you'll be filling out an application to have your site approved.

After approval of your site, all you have to do is post videos on YouTube where people can opt into the partner network. This is one of the least complicated ways to make money on YouTube.

Marketing Your Web Site

YouTube is a great way to promote your site. All you will be doing is posting a video on YouTube with a link to your site in your bio section. These videos will be specially created to furnish information on your niche and develop your brand awareness that you can cash in later. Once you learn to make money from YouTube then this will become one of your most common tools to create traffic.

To advertise your site through YouTube you will need to get a recording device which can make high quality sound and videos.

YouTube Rentals

YouTube Rentals was introduced earlier this year. What you are doing is charging a fee/rent for anybody to see your videos. If you give seminars or you produce multiple viral videos, you can now charge a rental fee for your viewers to see each video in your series. This is a wonderful money maker for anyone that has any video content to sell.

Great Way to Collect Email Addresses

Email marketing is one of the most valuable ways of all online money making and YouTube can be a tremendously useful tool for it. Though it is not possible to place an opt-in capture form on YouTube itself, but you can place a watermark on your video or a link in your bio that points to your squeeze page.

With this strategy you are not directly making money with your videos. All those email addresses you have collected through your videos are like checks which you can cash in later in your internet marketing. In Internet Marketing world it is said that each eMail address is worth $1. Don't be surprised if you eventually build a list of tens of thousands of email addresses.

Affiliate Marketing

If you don't have your own product to sell, then Affiliate Marketing is an easy way to start making money on YouTube. For this method, you'll need a simple video editing tool that will allow you to add a watermark to the videos you upload. All you will be doing is creating your own videos with basic information, techniques and tips and then nudging visitors to go to your site to buy a more completed product.

Another easy strategy is to take the product video and upload it again with your watermark on it. Despite the fact that this is the simplest method, but you should beware of any copyright violations and avoid any broadcast material.

You can also advertise your Videos through other social and web 2.0 sites. Social sites such as Facebook and MySpace allow you to share and direct traffic to your video.

YouTube has been an important piece of the social and viral web for most of the last five years, allowing marketers around the globe to start trying out more interactive money making ideas. NOW is the time to learn to make money on YouTube and use the service as an offshoot of your online marketing business. Your income capacity is limited by your imagination.

How Would You Like To Become A YouTube Star?

Many people have already been exposed in YouTube. Some of these people have seriously developed a career. The names Justin Bieber and Charice are just among the most famous people now who have gained popularity through YouTube. If you think you've got what it takes to make it big in YouTube, then you must know how to market yourself. Increasing your views and video network is vital.

Creating Viral Videos And Building Your Network

Many people create viral videos unintentionally, but there are some who badly want to become famous in YouTube. It is recommended for you to just make the videos that you are good at. Then, it is quite important for you to build your network. You should make a conscious effort into making your presence felt in YouTube. You will need to go to the videos that are related to yours, watch and comment those videos and ask the people there to watch your videos. You can make some YouTube friends who will return the favor to you.

Make your own YouTube channel

If you have a YouTube channel, you have a place where you can promote yourself. This can turn you into a star and you will gain a steady fan base here. Make sure that the tags that you write will help the YouTube searchers to view your channels. It is wise to make your channel appealing. You also must update your channel as often as you can so that your fans will be visiting your channel often since they will be given updates in their respective emails.

Improve the optimization of your YouTube channel

You should know a bit of search engine optimization for this one. In the case of your YouTube videos, they must be visible in the YouTube search engines for them to be viewed by any person who is surfing YouTube. A simple way to optimize your video is to choose the right words in writing your tags and descriptions that will match what your fans search. This will garner more viewership.

Get to know other YouTube stars

You need to become friends with the other YouTubers who are already popular since they can give you tips on how to be a YouTube sensation yourself. You need to befriend them and make nice comments in their videos. When you have a good relationship with them, they will readily offer their advice to you.

Adhere to YouTube rules.

Nobody is above the law. This may be cliché, but ones you fail to follow the rules that YouTube has set, you will then end up as the loser. You might end up being suspended and banned from uploading any videos. Your account will be taken down by YouTube. The biggest issue in YouTube is about the copyright violations. So play it clean for you to be treated fairly.

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YouTube Traffic For Business

Over the past few years it is safe to say that online video has literally exploded. The growth of video has led to business worldwide to see the potential of a new video marketing strategy. The best video traffic is experienced from YouTube traffic; there is no doubt about that.

YouTube has experienced massive growth since its inception. An example of the growth can be found in a recent statistic which stated that roughly 48 hours of video content is uploaded to the site every minute. I'm sure you will agree this is nothing short of amazing.

There are other video sites around and they are indeed worth uploading your video to. However, the traffic you get from these is nothing compared to what you can expect from YouTube traffic. If people like your product or even your video then there is a good chance they will come and visit your website to find out more about you.

It does not matter if you want to watch the latest movie trailers, music videos or just 'how to' videos. You will find it all on YouTube.

If you have a business, product or service, here are some ways your business can benefit from YouTube traffic.

Mass exposure

No other video site can command the same type of worldwide audience as YouTube. This is the site we all head to when we need to check out a video. Now think how such a massive user base can be beneficial for your business.

Create your own channel

YouTube allows you to create what are known as channels. This is essentially your own personal space for holding your videos. You can customise the channel how you want. When all your videos are in one place under a channel it makes them easier to locate and in turn will get you even better YouTube traffic.

As more and more people like your channel content they will add it to their favourites. You may also add the channel in your own blog or website.

Build your subscriber list

Perhaps you have an opt-in box on your website that collects names and email addresses. You can now add video to your opt-in box to create a more visual interactive feel.

I can think of one famous marketer in the dating niche who increased his conversions overnight when he embedded video into his opt-in area.

To get a flood of YouTube traffic you can use YouTube to host your video and then all you need to do is add it to your opt-in page.

Professional image

Having video on your blog or website conveys a more professional image. Standard text is fine, but video enhances the page even more. The user may see your video on your site or on YouTube, but either way you appear more authentic by having video.

Explode your traffic

YouTube being the global site it is means YouTube traffic is flowing day and night. Because the world is divided into time zones it means while you are asleep in say London, someone in Australia, where it is now morning, could be watching your video.

You do not need to upload just one video. As mentioned above, why not create your own channel and add as many videos as you want there. The more you add the better YouTube traffic rank you are likely to get.

Search engine optimization

YouTube is owned by Google. Having two massive internet sites under one umbrella represents fantastic possibilities for your business.

Google loves video content and if you have it on YouTube they will love you even more. Your website page will be nicely optimised for the search engines if it has YouTube video content.

Now Google shows both text and video in the search results. What if your video is returned when someone is searching? Think what this could mean for your sales and potential YouTube traffic that could be coming to your website.

You can increase YouTube traffic by building backlinks to your videos. Also make sure you bookmark your videos.

Video articles

If you have written any articles and submitted them to article sites then you know how valuable this can be. People love to read articles and come to the article sites to do just that.

When an article is syndicated it is spread virally across many sites and you get some nice traffic. Imagine if you could do the same with video and get YouTube traffic along the way. Well you now can in the form of a video article.

A video article will contain the most important parts of your text article. A camera is not needed to make this kind of production. You just need the correct software and a little imagination.

You can convert your text article into on screen text that the viewer can read in the video. You then speak out loud the words. It is worth adding other material such as photos to vary it up a little.

A well-made, two minute video article can offer great value to people and get you some phenomenal YouTube traffic.

I recently created a short production on how to combat stress. I added text to slides and also brought in photos for things like meditation. I also added some music to give the production more of a professional feel.

The traffic you can get from video articles is as good as any standard video. By hearing an actual voice people are immediately starting to trust you and are happy to visit your website. You may choose to use YouTube traffic statistics to monitor any traffic you are getting.

Video articles will do wonders as part of any YouTube promotion you use in your business.

You must be careful to use copyright free music as YouTube have strict guidelines on what you should use. I know you see a lot of videos on there with music you recognise, but in time those videos may be removed. All the YouTube traffic you have built up is gone in the process. A quick Google search should lead you to some sites which offer royalty free music to use.

A good free music editing tool to use is something called 'Audacity'. This will allow you to edit your music so that it fits the length of the video. You can also add effects such as fading etc to the music. You will find 'Audacity' by doing a quick search on the internet.

If all this is beyond you then outsource it to someone who can create video, edit music etc. They will also be able to upload it to YouTube and optimise it for the search engines.

Conclusion

By getting more and more YouTube traffic you are getting mass exposure for your products which can only be good in the longer term.

Having video to promote your business should be how you focus your marketing strategy. You will reap the rewards in both subscribers and sales.

YouTube for Marketing

Marketing has changed over the years. It is not always easy to promote business, especially in times of uncertainty. It is certainly worth looking at YouTube for marketing and taking advantage of the potential traffic from the world's premier video site.

Is using video content right for your business?

You may be hesitating and wondering if you should take the plunge and start using video. I would advise not to wait any longer. If you manage to create great videos you will find you start to get better traffic and more conversions.

YouTube offers you a massive audience for such a low cost. Years ago companies could only dream of this kind of exposure and YouTube for marketing was unheard of. Now with the power of video marketing you can make YouTube sales.

It is always nice to find you have gained a lot of viewers while you were sleeping. This is the beauty of YouTube as it is universally well known.

Keep in mind these strategies in your YouTube marketing:

Make use of the community

Millions of people worldwide use YouTube on a daily basis and take part in the online community if offers. You too could be a part of the community.

As part of your YouTube marketing strategy it is important to provide a content rich video to your viewers. It has to provide value and should keep their interest. The video should run for around two minutes as people may become bored if it is over long. Ensure that the picture and sound quality are both first class.

As your video become popular it will climb up the YouTube rankings and you will get even more viewers.

You are allowed to add comments to other people's videos and they can do the same to your own. You must turn on this option though to let people comment.

Try to leave a decent comment rather than saying 'nice video'. Give a comment of value as it will make others want to check out your videos. Show that you know something of the subject material.

You can also make friends with others on YouTube and they can friend you in turn. Once you do this you will find that you can watch each other's videos. As a result of doing this, both of you can get traffic back to your websites.

Create a viral effect by sending your video to others to watch. If they like it they may pass it onto their friends. The more people that see it the more traffic you will get coming to your website. This is quite a powerful strategy to use when making use of YouTube for marketing

Subscribers

When your video is out there for others to watch you may find they subscribe to your YouTube channel. If your channel picks up viewers you can expect some nice traffic flowing back to your website. Try sending other YouTube community members a message asking them to take a look at your channel.

Use personal email

Here's another nice tip when using YouTube for marketing needs. I am sure you have an address book of your business contacts. Send them an email with a link to your video. Better still; embed the video into the email itself. Tell your contacts to forward the message on if they liked it. Again this creates an incredible viral effect for your video.

Use social media

The nice thing about sites like Facebook and Twitter is that they encourage the sharing of content. YouTube has a button that is used for sharing video content on Facebook and Twitter.

Social media is very big now and something you should be using in your YouTube for marketing plan. You can obtain some nice traffic using this strategy.

For even more exposure and to gain traction in the Google search engine, go and bookmark your videos on the various bookmarking sites. For example:

• Reddit

• Stumble Upon

• Delicious

• Digg

Target your audience

If you want greater exposure and sales then you need to target your video content to specific audiences. If you are not doing this then you are creating a general video which will become lost in the millions of videos up on YouTube.

You will hit your sales faster if you target people who are interested in what you are offering. There is no point targeting people who are never going to buy from you.

Whenever I use YouTube for marketing I tend to target only specific groups of people I feel may be interested in my service.

When you target your audience it becomes easier to promote in the YouTube community. Also finding related blogs becomes a lot easier.

There are so many Facebook groups on offer that it is hard to know where to place your video. If you niche target you will make the job so much easier.

Promote on relevant blogs

By getting your video mentioned on relevant blogs you can drive a lot of traffic to your video. Here you can use YouTube for marketing a blog as well as video content. It can take some time to identify the relevant blogs you need, but there are ways to go about it. Locating relevant blogs is an extremely useful strategy when using YouTube for business purposes.

Once you identify the blogs then all you need to do is send out a press release via email to the blog owner that says what the video is about. Include a link to the video also or even better, send the YouTube embed code so that they can embed the video in the blog.

When the video is embedded in the blog you will get even more traffic and potential customers. Use this technique and identify as many blogs as you can to send out your video to.

Conclusion

Try to make sure you offer value and engage the viewer with your video content. Use YouTube for marketing and traffic generation and you will find you take your business to another level.

YouTube Promotion

We can use YouTube for watching video clips or even whole movies now. We can also create something called 'Infomercials' and load them onto YouTube. These can be used as a YouTube promotion marketing strategy for your product or service.

But first let's look at how YouTube currently stands in the online world. Recently YouTube, which was bought by Google for $1.65 billion in 2006, was said to be streaming 4 billion online videos every day. In early 2012 this was seen as a 25% increase in the past eight months.

This increase comes at a good time because more and more people are watching video on their televisions and smartphones. Google is pushing this new way of viewing by providing great content.

YouTube figures show that around 60 hours of video is uploaded to the site every minute. That is an incredible statistic, unimaginable a few years ago and one you can exploit with YouTube promotion of your products. YouTube streams around 4 billion videos globally a day, but only around 3 billion of them are actually monetised each week.

Video checklist

It is easy to be sceptical about anything and I understand if you may be wondering does YouTube promotion work? The truth is it does, but you need to create a video that has great content first.

Before creating a video of any kind you need to have some kind of action plan or a video checklist. Do you know what your subject material is? If you intend to speak or narrate then you will need some kind of script at hand, unless you are totally confident of making it up as you go along.

One thing you do not want to happen in your YouTube video promotion is to pause when you don't know what to say next or even mumble your way through the whole production.

Plan out what you intend to say and rehearse it prior to actually recording. Try to speak clearly and confidently. You want to come across as someone knowledgeable about the subject material you are conveying.

Shoot a few rehearsal videos and watch it back. Are you happy with your vocal tone and clarity? Is there any background noise? You don't want noise from traffic or worse still, the camera motor. If you can get a second opinion then do that before shooting the actual video.

Creating the video

Now it is time to get going on your YouTube video promotion work and get your video camera ready. for the actual filming. If you do not have one of these then does your phone take good video?

If you want to show yourself to viewers then you will need a video camera of some kind. Look at all your options and test out all of them. You may find your humble phone gives you the results you need. As you make more sales you can invest in better equipment.

If you do not have a video camera of any kind for YouTube promotion then all you would need to do is incorporate photos of the product within the video itself. Create a slideshow using PowerPoint or a similar tool, bring the photos into it and then narrate your text. Talk about any benefits and features that the product has.

You will find examples of infomercials on the web. If you need to know how content should look then do a quick Google search for infomercials. Also search for video podcasts.

Add a title in your infomercials and start off with a cheerful greeting. A good intro is important in your YouTube promotion strategy as this is what will hook the viewer in initially.

Try to end the video well also. You need to thank people for taking the time to watch your video. Add a call to action and provide your website link so that people know how to contact you. Packages such as Windows Movie Maker are free and can create some nice titles and animation for your video.

Of course the most important part of the video is the actual body. This is where you will engage the viewer and keep them watching. You have to make it good otherwise the viewer may click elsewhere.

Try not to sound boring in the video and keep the length to two minutes. Engage the viewer and speak with a clear voice at all times. Bu doing this you will be well on your way to having a YouTube promotion video to be proud of.

If someone likes your video they could turn into a customer. You want people to click back to your website to see what products or services you can offer them.

Ensure that you talk about what your product can do for them and how it is going to solve their pressing problems.

You can use Infomercials nicely for tutorial videos also. Why not put them onto your blog and use YouTube promotion to emphasise what people are going to gain from your tutorials. Make a quick clip of your tutorial and insert your website link to tempt them.

For anyone looking for a job, you will find creating an infomercial that promotes you is going to be very beneficial. Mention your skills, experience and qualifications. What this is in effect is, is a video resume and you can also state what kind of job you would like. The potential here for YouTube promotion is enormous.

YouTube marketing

When you are happy with the final video it is time to put it somewhere where people can access it. The best place in my opinion is YouTube for two reasons.

Firstly because it gets billions of viewers globally each day, it can only be of benefit to you. Imagine the amount of YouTube traffic you could be getting as a result of many people watching your video. This represents great exposure for your product, service or business.

Secondly, you want to keep YouTube promotion costs low, or as low as you can. So what is the YouTube promotion cost you may be asking yourself? The great thing about YouTube is that it is free to upload and host your video. Yes the beauty is that your videos are getting free YouTube promotion and exposure.

If you are intending to add more than one video onto YouTube then it is worth setting up your own channel. This will allow you to centralise your videos and brand yourself. You can customise the look of your channel if you so wish to help with any YouTube promotion, although this is not necessary.

Before you upload your video ensure that the name you give to the video file has your chosen keyword somewhere in it. Also add your keyword to the title and description once it is uploaded. This helps to optimise the video for the search engines and enables people to find it.

Conclusion

Your business, whether large or small, needs YouTube promotion as part of its marketing strategy. The more people that watch your video the more likely you are to make sales. Add video to your marketing today and see how it can benefit you.